CRM for Online Casino: a Key to the Player-First Strategy
“We can’t believe it happened – a high roller who’s been staying with us for a couple of years already left us to make huge bets somewhere in another place…”
“There is a feeling that we do something wrong in our marketing attempts as the number of newly joined players is too poor to admit that newcomers are constantly joining our “temple of gambling.”
“Driven by the desire to collect bonuses and special gambling offers from everywhere, players are rarely loyal to one and the same casino. That costs us massive client losses once in a while.”
This is only a tiny part of the confessions made by online casinos operators who inevitably get frustrated by rising customer churn rates. The concerns are aggravated by the fact there’s no magic pill – each player has their own weak spot. If you find it out, it’ll be a thousand times easier to generate specific promotions and personalized rewards that will motivate every player to stay by your side.
Is there a tool designed to monitor online casino customers, carefully examine their behavior, and then contribute to effective player attraction and retention strategies?
The answer includes several tools. Customer relationship management (CRM) software, content management systems (CMS), and analytics tools are among those aimed to never let customers go.
So when you’re looking for an online casino software provider, pay attention to the opportunity to add such customer retention functionality. Our BetForge Analytics platform comprises CRM, CMS, and analytics features, focusing on long-term relationships between online casinos and gamblers.
Let’s move from words to action and experience the power of CRM and analytics we provide for tackling online casinos’ open issues.
You don’t see any evident gaps in your business and continually offer bonuses to players, but they still go on seeking for anything else more exciting, right? Intuition is a bad companion when it comes to building data-driven retention strategies and revamp business according to its weaknesses.
Reporting tools and analytics to dive deeper into player behavior
Genius is simplicity – to craft winning marketing and retention strategies, you should analyze your customers first. How do they act and react to victories and defeats? What are their top games? How much money are they ready to waste at a time?
Predictive analytics for online casinos will relieve you of mere guessing and miscalculations. All planning activities and business decisions will be based on player performance tracking and behavioral statistics.
Two truisms always lie on the surface – gambling is known for especially severe competition, with each online casino operator being generous for bonuses, promotions, and special offers.
Another obvious remark is that every player expects to be treated like he’s one and the only in your ecosystem. If your customers feel your care and a never-ending desire to put all things under their feet, there’ll be no hint of checking other gaming options.
How to be one (or better two) step ahead of your competitors? No magic – CRM only.
Player segmentation for better personalization and targeted offers
To become closer to your players and predict their desires with a close to 100% of accuracy, you should classify all clients according to a set of criteria. No need to spend days on tiresome manual actions – a player segmentation engine will do it for you.
Age, gender, personal info, top gaming preferences, win-loss history, average gaming time, session frequency, etc. – you get a comprehensive customer profile, which is the best tip for accumulating highly personalized marketing campaigns.
Back to basics, if you’re trying to order all info about the customers and lack automation, even simple actions will take you too long. Instead of breaking down the nuances of player behavior, potential, and needs, you’re getting overloaded with routine tasks.
Our CRM software for online casinos has an intuitive, yet extensive dashboard to let you apply basic or advanced filters for classifying game types and defining total, average, or related to a specific period number of players.
Even if you’ve gathered tons of statistics on users’ behavior, the next question will be about their application areas.
Apart from working on beneficial retention strategies and customized offers mentioned below, there’s one more powerful tool for positively impacting your players and their engagement. Wonder which one?
Loyalty programs – don’t leave your players a chance to look another way
Our CRM solution will let you leapfrog to state-of-the-art gaming loyalty programs – all incentives, bonuses, and special offers, like free bets, included in the loyalty packages have nothing in common with accidentality. All are customized according to the insights from user behavior.
Casino CRM software keeps high customer service at the top of the agenda and helps you multiply the number of compulsive gamblers loyal to your brand. We’re open to the talks about gambling platforms, turnkey casino software launch, CRM, and analytics within the context of attracting, engaging, and retaining players.
If you’re interested in launching Turnkey Casino or Sportsbook, our team will offer you CRM and analytics for free. They are regularly updated with new functions to enhance customer monitoring. What were the latest? Welcome to our blog post to find the answer.