Turnkey Casino Vs White Label

When starting an online casino, one of the key decisions to make is whether to go for a turnkey casino solution or a white label solution. Both options have their strengths and weaknesses, and the choice largely depends on your resources, objectives, and market strategy. This article delves into the advantages and disadvantages of both to help you make an informed decision.

Turnkey Casino Solution

A turnkey online casino solution refers to a comprehensive, ready-to-launch package offered by software development companies, enabling businesses and entrepreneurs to start their own online casino without building the platform from the ground up.

This all-inclusive solution typically encompasses:

  • core casino software
  • a wide array of integrated games
  • secure payment systems
  • assistance in obtaining necessary licensing
  • ongoing technical support and maintenance
  • as well as marketing and SEO tools.

A turnkey solution offers a quicker, cost-effective alternative to custom development, while providing all the essential functionalities for an effective online casino operation.

Advantages of Turnkey Casino Solution
  1. Customization: With a turnkey solution, you can customize your casino to fit your exact specifications and preferences. This flexibility allows you to differentiate your brand and target specific customer segments.
  2. Full control: You maintain complete control over your business operations, including marketing, promotions, customer service, and revenue management.
  3. Scalability: As your business grows, you can easily add more features and services to your platform without depending on a third party.
Disadvantages of Turnkey Casino Solution
  1. Higher initial cost: Building a custom casino requires a significant upfront investment. You also need to pay for the gambling license and negotiate with various game providers.
  2. Longer setup time: It takes more time to set up a turnkey casino, as you have to handle all aspects of the setup process.
  3. Marketing and player acquisition: With a turnkey solution, the operator is solely responsible for marketing, promotions, and player acquisition strategies. Successful implementation of these strategies requires substantial knowledge and resources.

White Label Casino Solution

A white label online casino solution is a fully developed, ready-to-launch casino platform provided by a software development company to businesses and entrepreneurs interested in operating an online casino without handling the extensive technical aspects.

With this model, the client purchases the rights to use a platform that has already been designed, built, and tested, allowing them to launch their casino under their own brand name and logo.

The package often includes:

  • the casino software
  • a variety of integrated games
  • secure payment systems
  • pre-obtained gaming licenses.

The service provider also typically handles ongoing site maintenance and technical support. A white label solution offers a fast, efficient, and cost-effective way to launch an online casino, while allowing the client to focus primarily on marketing and customer acquisition.

Advantages of White Label Casino Solution
  1. Faster launch: A white label solution allows you to launch your casino quickly, as the platform is already developed and tested.
  2. Lower initial cost: The upfront cost is lower than a turnkey solution since you’re not building the platform from scratch.
  3. No technical hassle: The service provider takes care of technical support, maintenance, and updates.
Disadvantages of White Label Casino Solution
  1. Limited control: You have less control over your business operations, as the service provider manages most aspects of the casino.
  2. Limited customization: Your ability to customize the platform is limited, which may affect your ability to stand out in the market.
  3. Revenue share, bankroll reserve, and operating reserve: You have to share a portion of your revenue with the service provider and have a deposit to maintain liquidity and have a balance on the accounts of payment systems for payments to players.
Turnkey Casino vs White Label Casino

Final Thoughts

The choice between a turnkey casino and a white label solution depends on your business goals, budget, and operational capabilities.

If you have the resources, prefer to pay less in revenue share to a software provider, and wish to have full control and customization, a turnkey casino might be the best option. 

On the other hand, if you want to launch quickly with a lower upfront investment, a white label solution could be a good choice.

Bear in mind, both alternatives necessitate a robust business plan, an effective marketing strategy, and a comprehensive understanding of the iGaming industry. It’s important to thoroughly evaluate your options and consider expert advice before making a decision.

At Turbomates, we don’t just offer a turnkey casino solution, we offer it with some truly exclusive conditions:

  1. Cost-effective set up: Our solution is more affordable than the average white label solution, offering exceptional value for your investment.
  2. Favorable revenue share: We only take a 4% monthly revenue share, one of the lowest in the industry, leaving more profit for you.
  3. Rapid, customizable set-up: Our set-up process is fast, often complete within just a month. Despite this speed, we don’t sacrifice customization, delivering a solution tailored to your specific needs.

Reach out to us today to discover how we can aid in launching your online casino venture.