Seamless Affiliate Management: Key Strategies and Tools for Success
In the fast-paced world of sports betting, how important is the speed and accuracy of data? We turn to Khoren Kalashyan, a seasoned sports industry professional and content manager at FeedConstruct, to answer these questions. Kalashyan’s extensive experience since 2011 provides a deep understanding of the technologies that enhance sports betting platforms.
Khoren Kalashyan
Sports Industry Negotiator and Content Manager at FeedConstruct.
— My journey in business development has been shaped by a diverse range of industries, but it was the combination of technology and sports that led me to the sports betting industry. I’ve always been fascinated by how data can drive decision-making and enhance customer experiences. Moving into sports betting felt like a natural transition because it is a data-driven industry where accuracy and real-time information are crucial. This opportunity allowed me to merge my passion for business strategy with my interest in tech solutions and sports.
— What are some of the key challenges you face in your role as a Business Development Executive at FeedConstruct?— One of the key challenges is navigating a highly competitive market.
Many sports betting platforms are looking for the most accurate and fast data, and positioning FeedConstruct as a leader in this space requires us to constantly innovate. Another challenge is understanding the specific needs of each client because the requirements of operators can vary significantly based on their market, sport focus, or audience.
— How does your approach to client acquisition differ when dealing with sports betting companies compared to other sectors?— In sports betting, client acquisition revolves heavily around trust in the accuracy and reliability of data. Unlike other sectors, where relationships and pricing might play a larger role, in this industry, it’s about demonstrating the technical strength of our solutions and how our data can directly influence the client’s operations, especially for live feeds and odds generation. We also focus on customizing our solutions to meet the unique needs of different sports and betting platforms.
— What makes FeedConstruct stand out in the sports betting market, and how do its services or feeds enhance the offerings of betting platforms?— FeedConstruct stands out because we provide a comprehensive suite of services that go beyond simple data feeds. Our offering includes live scouting data, odds feed aggregation, and real-time video streaming, which enrich the user experience for bettors. This diverse range allows operators to have everything from accurate statistics to live video, making it easier for them to offer engaging and dynamic platforms.
— Can you explain how FeedConstruct’s live data feed works and how it benefits sports betting operators?— Our live data feed collects real-time information from various sports events through an extensive scouting network. This data is then processed and delivered instantly to operators, ensuring that their platforms reflect the latest developments. This speed and accuracy allow operators to adjust odds quickly, offer in-play betting opportunities, and ultimately provide a more engaging betting experience.
— In your experience, how important is data accuracy and speed in the sports betting industry, and how does FeedConstruct ensure these aspects?— Data accuracy and speed are critical. In sports betting, even a second’s delay can result in losses for operators or bettors, especially in live betting environments. At FeedConstruct, we invest heavily in both technology and human resources to ensure our data is precise and delivered in real time. We employ advanced algorithms and quality control measures, and our scouts are trained to collect the most accurate information from the field.
— What trends are you currently seeing in the sports betting industry that have impacted FeedConstruct’s services?— One of the major trends is the shift towards in-play betting, which increases the demand for real-time data and odds adjustments. We’re also seeing a rise in micro-betting, where users bet on smaller, more frequent events within a game. This has pushed us to develop faster and more flexible data delivery methods. Additionally, the growth of Esports has opened up new opportunities for data provision.
— How does FeedConstruct stay ahead of emerging trends and ensure that its products remain relevant and innovative?— We stay ahead by closely monitoring market changes and listening to our clients. Innovation is a key focus for us, so we continuously improve our feeds and introduce new features, like enhanced live video streaming and AI-driven insights. We also collaborate with tech and sports industry leaders to integrate the latest advancements into our solutions.
— What strategies do you use to maintain and enhance relationships with existing sports betting clients?— Building long-term relationships is about understanding our clients’ evolving needs.
We prioritize regular communication, feedback sessions, and providing dedicated support to ensure we meet their expectations. Additionally, we offer custom solutions and ensure that our technology is adaptable to their changing demands, whether through product upgrades or new data services.
— Can you share any recent innovations or upgrades that FeedConstruct has introduced to improve the user experience for operators and bettors?— One of our recent innovations is an advanced odds feed aggregation tool that integrates multiple data sources into a single platform, allowing operators to easily switch between providers and access the best odds in real-time. We’ve also enhanced our live video streaming capabilities, improving the quality and speed of broadcasts, which is crucial for live bettors.
— With the growing importance of AI and automation, how does FeedConstruct leverage these technologies to improve its feeds?— We use AI and automation primarily for data validation and pattern recognition. By analyzing historical data, AI helps us generate more accurate predictions and detect anomalies in real-time, ensuring that our feeds remain reliable. Automation is also key in reducing human error in data collection and processing, speeding up the delivery time.
— What role does customer feedback play in shaping the future developments of FeedConstruct’s offerings?— Customer feedback is vital.
We actively seek input from our clients on how we can improve our products and services. This feedback shapes everything from minor adjustments to major upgrades, ensuring that our offerings are aligned with the real-world needs of operators.
— What are the biggest challenges you face in growing FeedConstruct’s market share in the sports betting space?— One of the biggest challenges is differentiating ourselves in a saturated market. Many companies offer data feeds, so standing out requires us to constantly prove the value of our services. Another challenge is adapting to the regulatory differences across regions, as we expand into new markets, which sometimes require tailored solutions.
— How do you foresee the sports betting industry evolving in the next few years, and what opportunities do you see for FeedConstruct within this landscape?— The industry will likely continue to see growth in live and micro-betting, along with the integration of AI and machine learning to enhance data-driven insights. I also expect more partnerships between betting platforms and sports teams, creating opportunities for content-rich betting experiences. For FeedConstruct, this presents a chance to develop more tailored, real-time data services and explore new sports like Esports.
— Are there any regions or markets you see as having powerful potential for FeedConstruct’s services soon?— The Asian and Latin American markets are showing tremendous potential. Both regions have fast-growing sports betting sectors and are increasingly embracing data-driven betting platforms. Additionally, the rise of mobile betting in these regions creates more opportunities for real-time data and live video feeds, areas where FeedConstruct excels.
— What advice would you give to companies in the sports betting space that are looking to integrate high-quality data feeds into their operations?— My advice would be to prioritize accuracy and speed when choosing a data provider. The success of any sports betting platform hinges on how reliable their data is, especially during live events. It’s also important to work with providers that offer flexible and scalable solutions, so you can easily adapt as your platform grows.
— What are your personal goals for FeedConstruct in the coming year, and how do you plan to contribute to achieving them?— My goal is to help FeedConstruct solidify its position as a leader in the sports betting industry by expanding our market presence and driving innovation in data solutions. I plan to contribute by forging new partnerships, improving client retention, and working closely with our product teams to ensure we are always ahead of industry trends.
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